Starbucks Introduction

Beginning

• Formed: 1971 – Seattle, Washington
• Partnership
• Jerry Baldwin (English Teacher)
• Zev Sigel History (Teacher)
• Gordon Bowler (Writer)
• Inspired by Alfred Peet (sold beans & equipment)
• Bought beans from Mr. Peet in the first year, then purchased them directly from growers   
• From 1971-1975, company located at  2000 Western Avenue in Seattle, Washington
• Currently located at 1912 Pike Place in Seattle

Social responsibility

Starbucks Corporate Social Responsibility – Giving back to communities and the environment. Treating people with respect and dignity. Serving the world’s best coffee. Every day, we demonstrate our beliefs in the guiding principles of our mission statement in the way we do business. In fact, corporate social responsibility at Starbucks runs deeply throughout our company.

Commitment to Origins – By making investments that benefit coffee producers, their families and communities, and the natural environment, Starbucks is helping to promote a sustainable model for the worldwide production and trade of high-quality coffee.

Commitment to Environment – From promoting conservation in coffee-growing countries to in-store “Green Teams” and recycling programs, Starbucks has established high standards for environmental responsibility.

Commitment to Communities – We strive to be a responsible neighbor and active contributor in the communities where our partners and customers live, work and play.

Commitment to Partners – At Starbucks, we believe in treating people with respect and dignity. This is especially true of the way we treat the people who work for Starbucks – our partners.

Mission Statement

Our mission: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day.

Our Coffee – It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.

Our Partners – We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. we hold each other to that standard

Our Customers – When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.

Our Stores – When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.

Our Neighborhood – Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.

Our Shareholders – We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.

Long-Term Vision

•      Be the undisputed coffee authority

•      Engage and inspire Starbucks partners

•      Ignite emotional attachment with customers

•      Expand global presence

•      Lead the way in ethical sourcing and environmental impact

•      Create innovative growth platforms

•      Deliver sustainable economic model